9you Inc., one of the leading online content provider in China announce recently that to Shanghai Everstar Online Entertainment Co. Ltd. into Shanghai Nineyou Interactive Community and Media Co.,Ltd. to further develope the brand awareness of 9you. The company also published the new company orientation and Comany Imagine (CI) for year 2008. Details as follows:

1.The company name of Shanghai Everstar Online Entertainment Co. Ltd. changed
As approved by Shanghai Industry and Business Bureau, the company name of Shanghai Everstar Online Entertainment Co. Ltd. has been changed into Shanghai Nineyou Interactive Community and Media Co.,Ltd. Also the company logo is changed. (Graph 1)
After the announcement, 9you will be acted as Shanghai Nineyou Interactive Community and Media Co.,Ltd.

2.The orientation of 9you
Since the announcement, the orientation of 9you will change from the former online games and interactive entertainment portal provider to the interactive entertainment community provider, so as to convey the business concept of interactive entertainment community building to the net-users and the public. 

3. New CI for 9you
To fulfill the transfer of company value from product and service to user community,  9you has changed the content of Interactive Entertainment Portal to Interactive Entertainment Community in the logo. The aim of this change is to further present and spread the vision of 9you, also to build the concept fundation for the company''s next level.

About 9you:

¡¡Nineyou (www.9you.com) is the global''s biggest music online game operator, China''s biggest casual game operator,one of biggest nteractive Entertainment Community sites in China, which is the first to integrate online game services (MMORPG, massive and medium size casual games, mobile game, etc.), fashional digital entertainment contents, a variety of chatting and community services equipped with Avatar System, wireless value-added services and other premiere services to the Chinese language internet users all over the world. With its wide-coverage for all major types of user needs related with digital entertainment service, the 9you.com represents the latest service style and the newest trend for the digital entertainment provider business in China Market. A series of awards and ranking are obtained by 9you.com in 2005 which include Top 10 Online Game Operator in China, and Top 10 Online Game Developer in China, the Cool Company,Shanghai First-class Service Brand in Information Service Industry, etc.

The major investors of Nineyou are several leading international venture capital funds, including the Carlyle Group, which is the world''s largest private fund investment group, China Merchant Fortune Ventures, and Dragon Groove Inc. who has the background as international strategic investor.

As an integrated service platform for all types of interactive entertainment services, the major business objective of the 9you.com is to bring the best, fastest, all-covered and coolest digital entertainment services to its subscribers of a wide range of ages, including the hard-cored and the light users, male and female users. As of May 2006, the number of total registered users has reached 120 million and the number of the peak concurrent users has reached 800 thousand.

The 9you .com are providing more digital entertainment products in year 2006 and the number of products and types of services will be the No.1 in the whole China Online Game Service industry in the foreseeable future.

For more information, please visit: http://www.9you.com