Baidu Inc. , Chinese leading search engine, recently launched its own entertainment platform. There are six web-based games launched on the platform: Under the Sun (Zhongheng Tianxia), Left Bank of the Sky (Tiankong Zuo'an), Fangbianmian Sanguo, Luanwu Chunqiu, Rise of Empire and XBA Basketball Manager.

According to the introduction on the official website, the platform will be open on April 23rd.
The payment page of Under the Sun is directed to the website of Shanda; the payment page of Left Bank of the Sky is directed to the website of operator Huancheng Interactive; while the rest four are directed to 51Wan. All of this confirmed the cooperation between Baidu and Shanda.
The Baidu game account, which is independent from Baidu's current passport system,  is needed to play some of the games.

Baidu made its entry into game business through web-based games instead of traditional online games, which was its big move after entering C2C and IM industries.