Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that it collaborates with Intel, the world leader in silicon innovation, and Haier Information Technology Co., Ltd. ("Haier"), a famous supplier of computer products on a marketing campaign.  As a part of the collaboration, Perfect World's "Chi Bi," the Company's first 3D massively multiplayer online role playing game ("MMORPG") based on Chinese history, the famous Three Kingdoms period, will be the key visual component of the campaign that has been designed to show off Haier's latest Runyan Rui Zhi T68 notebook computers and Spark Light Runyan personal computers featuring the latest Intel(R) Centrino(R) processor technology with the 45 nm Intel(R) Core(TM) 2 Duo processor, which will bring superior experience to online game players. 

In January 2008, Intel released the latest Intel(R) Centrino(R) Processor Technology featuring Intel(R) Core(TM)2 Duo processor, providing the core technology for Haier's and other famous computer products suppliers¡¯ computers.  "Chi Bi" plays an important role in the marketing campaign due to its visually stunning and high quality aspects.  The game has been optimized for the latest Intel(R) Centrino(R) Processor Technology, which enables the outstanding performance of Chi Bi's high-definition and 3D rendering features on Haier's computers.

Vice President of Perfect World, Ms. Ruby Wang

Commenting on the cooperation, Vice President of Perfect World, Ms. Ruby Wang, said, "I believe our cooperation with Intel and Haier will further enhance the attractiveness of our online games, demonstrate the excellence of 'Chi Bi', which is developed on our proprietary 3D Angelica game engine, and show off our proprietary technology capabilities.  The high-end performance of Haier notebooks coupled with the latest Intel(R) Centrino(R) Processor Technology will allow online game players to truly experience the 3D effects of our products."

On April, 30, 2008, the three companies jointly held a press conference to announce the collaboration and to kick off the marketing campaign. 

The promotion period is expected to start on May 1, 2008 and will end on July 31, 2008.

About Perfect World Co., Ltd. ( http://www.pwrd.com )

Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China.  Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform.  The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China.  The Company¡¯s current portfolio of self-developed 3D online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," and "Chi Bi;" and a 3D casual game: "Hot Dance Party."  While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions.  The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.